Criticizing the critics of advertising: towards a sociological view of marketing - Michael Schudson, 1981
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes) - Document - Gale Academic OneFile
Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique
Your Brand's Market Exposure - Red Chalk Studios
Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
The Dimensionality of Beliefs toward Advertising in General: Journal of Advertising: Vol 18, No 1
Advertising Belief and Attitude Model | Download Scientific Diagram
プレゼンテーション
PDF) Determinants of Consumers' Attitude towards Advertising in Nepal | Sajeeb Shrestha, PhD - Academia.edu
Attitude toward advertising through sport: A theoretical framework - ScienceDirect
1 Consumer Attitude toward Advertising: A Comparison between the U.S. and China Jun Yu Joyce Zhou. - ppt download
A Conceptual Model of Consumer Attitude towards and Acceptance of SMS... | Download Scientific Diagram
adexposures
UvA-DARE (Digital Academic Repository)
Slide file # 34-17Page An Experimental Study of Antecedents and Consequences of Pop-Up Ad Intrusiveness: A Study in Progress Dennis Galletta, University. - ppt download
Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
PDF) Attitudes Toward Advertising
PDF) Public Attitudes Toward Advertising: More Favorable Than You Might Think
Paper Teplate
Bauer & Greyser: Advertising in America: The Consumer View
How Many Advertisements is a Person Exposed to in a Day?
consumer attitude towards mobile advertising and its impact - CASA
The Effect of Advertising Information on Materialism and Buying Behavior – An Empirical Study
Full article: Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
